Internet banking adoption in India structural equation modeling approach

Research output: Contribution to journalArticle

30 Citations (Scopus)

Abstract

Purpose - The purpose of this paper is to understand the factors influencing adoption of internet banking in urban India. Design/methodology/approach - A model has been proposed based on the technology acceptance model (TAM). The proposed model is referred to as extended TAM and is better suited to identify and quantify the important factors that influence adoption of internet banking technology in India. Primary data relating to the variables affecting technology adoption and demographic profile are collected using a questionnaire survey. Data were collected from 344 individuals who are either current/prospective internet banking users. Structural equation modeling was used to identify the important factors affecting internet banking technology adoption. Findings - The factors of perceived usefulness, perceived ease of use, social influence, awareness, quality of internet connection and computer self-efficacy are primary determinants of the attitude toward the use of internet banking in urban India. The attitude toward the use of internet banking can be used to predict the intention to use internet banking systems by users.Practical implications - This research enables internet banking service providers in urban India to design new service offerings or modify current service offerings to achieve higher adoption rates in internet banking. Originality/value - The paper investigates the adoption of internet technologies by banking users by proposing an extended TAM model that is more appropriate to capture the issues related to adoption in urban India. The paper is of value to researchers in the area of technology adoption and banking service providers in urban India.

Original languageEnglish
Pages (from-to)155-169
Number of pages15
JournalJournal of Indian Business Research
Volume6
Issue number2
DOIs
Publication statusPublished - Jan 1 2014

Fingerprint

Structural equation modeling
Internet banking
India
Technology acceptance model
Technology adoption
Service provider
Banking services
Factors
Perceived usefulness
Influence factors
Banking
Social influence
Questionnaire survey
Internet technology
Intention to use
Computer self-efficacy
Demographics
Banking system
New services
Influencing factors

Keywords

  • Factor loadings
  • India
  • Internet banking
  • Structural equation modeling
  • TAM

ASJC Scopus subject areas

  • Business, Management and Accounting(all)

Cite this

@article{ad6c0e3cfff04e0abafe446817f3200b,
title = "Internet banking adoption in India structural equation modeling approach",
abstract = "Purpose - The purpose of this paper is to understand the factors influencing adoption of internet banking in urban India. Design/methodology/approach - A model has been proposed based on the technology acceptance model (TAM). The proposed model is referred to as extended TAM and is better suited to identify and quantify the important factors that influence adoption of internet banking technology in India. Primary data relating to the variables affecting technology adoption and demographic profile are collected using a questionnaire survey. Data were collected from 344 individuals who are either current/prospective internet banking users. Structural equation modeling was used to identify the important factors affecting internet banking technology adoption. Findings - The factors of perceived usefulness, perceived ease of use, social influence, awareness, quality of internet connection and computer self-efficacy are primary determinants of the attitude toward the use of internet banking in urban India. The attitude toward the use of internet banking can be used to predict the intention to use internet banking systems by users.Practical implications - This research enables internet banking service providers in urban India to design new service offerings or modify current service offerings to achieve higher adoption rates in internet banking. Originality/value - The paper investigates the adoption of internet technologies by banking users by proposing an extended TAM model that is more appropriate to capture the issues related to adoption in urban India. The paper is of value to researchers in the area of technology adoption and banking service providers in urban India.",
keywords = "Factor loadings, India, Internet banking, Structural equation modeling, TAM",
author = "Sharma, {Sujeet Kumar} and Govindaluri, {Srikrishna Madhumohan}",
year = "2014",
month = "1",
day = "1",
doi = "10.1108/JIBR-02-2013-0013",
language = "English",
volume = "6",
pages = "155--169",
journal = "Journal of Indian Business Research",
issn = "1755-4195",
publisher = "Emerald Group Publishing Ltd.",
number = "2",

}

TY - JOUR

T1 - Internet banking adoption in India structural equation modeling approach

AU - Sharma, Sujeet Kumar

AU - Govindaluri, Srikrishna Madhumohan

PY - 2014/1/1

Y1 - 2014/1/1

N2 - Purpose - The purpose of this paper is to understand the factors influencing adoption of internet banking in urban India. Design/methodology/approach - A model has been proposed based on the technology acceptance model (TAM). The proposed model is referred to as extended TAM and is better suited to identify and quantify the important factors that influence adoption of internet banking technology in India. Primary data relating to the variables affecting technology adoption and demographic profile are collected using a questionnaire survey. Data were collected from 344 individuals who are either current/prospective internet banking users. Structural equation modeling was used to identify the important factors affecting internet banking technology adoption. Findings - The factors of perceived usefulness, perceived ease of use, social influence, awareness, quality of internet connection and computer self-efficacy are primary determinants of the attitude toward the use of internet banking in urban India. The attitude toward the use of internet banking can be used to predict the intention to use internet banking systems by users.Practical implications - This research enables internet banking service providers in urban India to design new service offerings or modify current service offerings to achieve higher adoption rates in internet banking. Originality/value - The paper investigates the adoption of internet technologies by banking users by proposing an extended TAM model that is more appropriate to capture the issues related to adoption in urban India. The paper is of value to researchers in the area of technology adoption and banking service providers in urban India.

AB - Purpose - The purpose of this paper is to understand the factors influencing adoption of internet banking in urban India. Design/methodology/approach - A model has been proposed based on the technology acceptance model (TAM). The proposed model is referred to as extended TAM and is better suited to identify and quantify the important factors that influence adoption of internet banking technology in India. Primary data relating to the variables affecting technology adoption and demographic profile are collected using a questionnaire survey. Data were collected from 344 individuals who are either current/prospective internet banking users. Structural equation modeling was used to identify the important factors affecting internet banking technology adoption. Findings - The factors of perceived usefulness, perceived ease of use, social influence, awareness, quality of internet connection and computer self-efficacy are primary determinants of the attitude toward the use of internet banking in urban India. The attitude toward the use of internet banking can be used to predict the intention to use internet banking systems by users.Practical implications - This research enables internet banking service providers in urban India to design new service offerings or modify current service offerings to achieve higher adoption rates in internet banking. Originality/value - The paper investigates the adoption of internet technologies by banking users by proposing an extended TAM model that is more appropriate to capture the issues related to adoption in urban India. The paper is of value to researchers in the area of technology adoption and banking service providers in urban India.

KW - Factor loadings

KW - India

KW - Internet banking

KW - Structural equation modeling

KW - TAM

UR - http://www.scopus.com/inward/record.url?scp=84926179624&partnerID=8YFLogxK

UR - http://www.scopus.com/inward/citedby.url?scp=84926179624&partnerID=8YFLogxK

U2 - 10.1108/JIBR-02-2013-0013

DO - 10.1108/JIBR-02-2013-0013

M3 - Article

VL - 6

SP - 155

EP - 169

JO - Journal of Indian Business Research

JF - Journal of Indian Business Research

SN - 1755-4195

IS - 2

ER -