Abstract
Selecting the best markets from a large number of different markets with varying levels of capability and potential is a complicated and time-consuming task requiring multiple criteria decision-making solution approaches. One of the uses of data envelopment analysis (DEA) is market selection. This paper proposes a new model for selecting the best markets. The proposed model is based on DEA and considers dual-role factors, weight restrictions and imprecise data, simultaneously. This paper is the first study that applies advanced DEA models for selecting markets. The illustrative application addresses applicability of the proposed model.
Original language | English |
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Pages (from-to) | 371-386 |
Number of pages | 16 |
Journal | IMA Journal of Management Mathematics |
Volume | 22 |
Issue number | 4 |
DOIs | |
Publication status | Published - Oct 2011 |
Keywords
- data envelopment analysis
- dual-role factors
- imprecise data
- international market selection
- weight restrictions
ASJC Scopus subject areas
- Management Information Systems
- Modelling and Simulation
- Economics, Econometrics and Finance(all)
- Strategy and Management
- Management Science and Operations Research
- Applied Mathematics