Imperatives for research designs with Muslim women

Aisha Wood Boulanouar, Robert Aitken, Zakaria Boulanouar, Sarah Jane Todd

Research output: Contribution to journalArticle

2 Citations (Scopus)

Abstract

Purpose: The purpose of this paper is to improve the quality and efficacy of data collected from Muslim respondents, particularly women, through an examination of Islamic teachings and illustrated using a “conservative” paradigm of practice. The paper is designed to be helpful to researchers in designing both their projects and their data collection methods. Design/methodology/approach: The paper is conceptual, in that it provides an overview of some important, often overlooked or misunderstood areas on which studies have been based and gives frameworks and also ethical pointers to researchers. Findings: Framed to explain approaches to “conservative” Muslim women in societies across the globe, what is presented herein allows insight into all varieties of Muslim practice. This is achieved by explaining the possible objections to different methodologies and techniques of research for Muslim women at the “conservative” end of the practicing spectrum – this allowing a highlighting of ideas and ideals applicable across the spectrum. Practical implications: Useful for academic researchers and also commercial researchers, potentially saving both time and money by pointing out possible errors in research design while also ensuring good ethical practice. The paper is offered to assist researchers in eliciting full and frank responses from Muslim respondents based on informed and thoughtful research design and data collection and providing possibly contextualisation(s) of what is said to enhance data analysis and interpretation. Originality/value: Believed to be the first paper of its kind in English, this conceptual paper provides insight for researchers aiming to get the most useful and ethically sound outcomes for those interviewed, as well as those interviewing.

Original languageEnglish
Pages (from-to)2-17
Number of pages16
JournalMarketing Intelligence and Planning
Volume35
Issue number1
DOIs
Publication statusPublished - 2017

Fingerprint

Research design
Muslims
Data collection
Interviewing
Paradigm
Contextualization
Design methodology
Efficacy
Methodology
Globe

Keywords

  • Culture
  • Ethics
  • Religion
  • Research methods
  • Women

ASJC Scopus subject areas

  • Marketing

Cite this

Imperatives for research designs with Muslim women. / Boulanouar, Aisha Wood; Aitken, Robert; Boulanouar, Zakaria; Todd, Sarah Jane.

In: Marketing Intelligence and Planning, Vol. 35, No. 1, 2017, p. 2-17.

Research output: Contribution to journalArticle

Boulanouar, Aisha Wood ; Aitken, Robert ; Boulanouar, Zakaria ; Todd, Sarah Jane. / Imperatives for research designs with Muslim women. In: Marketing Intelligence and Planning. 2017 ; Vol. 35, No. 1. pp. 2-17.
@article{cd9802fbba3a4c8f9b0a736822746acf,
title = "Imperatives for research designs with Muslim women",
abstract = "Purpose: The purpose of this paper is to improve the quality and efficacy of data collected from Muslim respondents, particularly women, through an examination of Islamic teachings and illustrated using a “conservative” paradigm of practice. The paper is designed to be helpful to researchers in designing both their projects and their data collection methods. Design/methodology/approach: The paper is conceptual, in that it provides an overview of some important, often overlooked or misunderstood areas on which studies have been based and gives frameworks and also ethical pointers to researchers. Findings: Framed to explain approaches to “conservative” Muslim women in societies across the globe, what is presented herein allows insight into all varieties of Muslim practice. This is achieved by explaining the possible objections to different methodologies and techniques of research for Muslim women at the “conservative” end of the practicing spectrum – this allowing a highlighting of ideas and ideals applicable across the spectrum. Practical implications: Useful for academic researchers and also commercial researchers, potentially saving both time and money by pointing out possible errors in research design while also ensuring good ethical practice. The paper is offered to assist researchers in eliciting full and frank responses from Muslim respondents based on informed and thoughtful research design and data collection and providing possibly contextualisation(s) of what is said to enhance data analysis and interpretation. Originality/value: Believed to be the first paper of its kind in English, this conceptual paper provides insight for researchers aiming to get the most useful and ethically sound outcomes for those interviewed, as well as those interviewing.",
keywords = "Culture, Ethics, Religion, Research methods, Women",
author = "Boulanouar, {Aisha Wood} and Robert Aitken and Zakaria Boulanouar and Todd, {Sarah Jane}",
year = "2017",
doi = "10.1108/MIP-01-2016-0019",
language = "English",
volume = "35",
pages = "2--17",
journal = "Marketing Intelligence and Planning",
issn = "0263-4503",
publisher = "Emerald Group Publishing Ltd.",
number = "1",

}

TY - JOUR

T1 - Imperatives for research designs with Muslim women

AU - Boulanouar, Aisha Wood

AU - Aitken, Robert

AU - Boulanouar, Zakaria

AU - Todd, Sarah Jane

PY - 2017

Y1 - 2017

N2 - Purpose: The purpose of this paper is to improve the quality and efficacy of data collected from Muslim respondents, particularly women, through an examination of Islamic teachings and illustrated using a “conservative” paradigm of practice. The paper is designed to be helpful to researchers in designing both their projects and their data collection methods. Design/methodology/approach: The paper is conceptual, in that it provides an overview of some important, often overlooked or misunderstood areas on which studies have been based and gives frameworks and also ethical pointers to researchers. Findings: Framed to explain approaches to “conservative” Muslim women in societies across the globe, what is presented herein allows insight into all varieties of Muslim practice. This is achieved by explaining the possible objections to different methodologies and techniques of research for Muslim women at the “conservative” end of the practicing spectrum – this allowing a highlighting of ideas and ideals applicable across the spectrum. Practical implications: Useful for academic researchers and also commercial researchers, potentially saving both time and money by pointing out possible errors in research design while also ensuring good ethical practice. The paper is offered to assist researchers in eliciting full and frank responses from Muslim respondents based on informed and thoughtful research design and data collection and providing possibly contextualisation(s) of what is said to enhance data analysis and interpretation. Originality/value: Believed to be the first paper of its kind in English, this conceptual paper provides insight for researchers aiming to get the most useful and ethically sound outcomes for those interviewed, as well as those interviewing.

AB - Purpose: The purpose of this paper is to improve the quality and efficacy of data collected from Muslim respondents, particularly women, through an examination of Islamic teachings and illustrated using a “conservative” paradigm of practice. The paper is designed to be helpful to researchers in designing both their projects and their data collection methods. Design/methodology/approach: The paper is conceptual, in that it provides an overview of some important, often overlooked or misunderstood areas on which studies have been based and gives frameworks and also ethical pointers to researchers. Findings: Framed to explain approaches to “conservative” Muslim women in societies across the globe, what is presented herein allows insight into all varieties of Muslim practice. This is achieved by explaining the possible objections to different methodologies and techniques of research for Muslim women at the “conservative” end of the practicing spectrum – this allowing a highlighting of ideas and ideals applicable across the spectrum. Practical implications: Useful for academic researchers and also commercial researchers, potentially saving both time and money by pointing out possible errors in research design while also ensuring good ethical practice. The paper is offered to assist researchers in eliciting full and frank responses from Muslim respondents based on informed and thoughtful research design and data collection and providing possibly contextualisation(s) of what is said to enhance data analysis and interpretation. Originality/value: Believed to be the first paper of its kind in English, this conceptual paper provides insight for researchers aiming to get the most useful and ethically sound outcomes for those interviewed, as well as those interviewing.

KW - Culture

KW - Ethics

KW - Religion

KW - Research methods

KW - Women

UR - http://www.scopus.com/inward/record.url?scp=85009223482&partnerID=8YFLogxK

UR - http://www.scopus.com/inward/citedby.url?scp=85009223482&partnerID=8YFLogxK

U2 - 10.1108/MIP-01-2016-0019

DO - 10.1108/MIP-01-2016-0019

M3 - Article

AN - SCOPUS:85009223482

VL - 35

SP - 2

EP - 17

JO - Marketing Intelligence and Planning

JF - Marketing Intelligence and Planning

SN - 0263-4503

IS - 1

ER -