How smartphones enhance local tourism experiences?

This study investigates the application of smartphones in providing local tourism experiences in Isfahan, Iran. A self-administrated questionnaire, employing the theory of planned behavior was developed, and distributed among international tourists visiting Isfahan. The results showed that tourists’ attitude towards smartphones positively influences the intention to participate in local tourism experiences. Findings confirmed that tourists’ perceived behavioral control has a positive and direct influence on their travel intention, while surprisingly no association was found between tourists’ beliefs, subjective norms, and travel intention. Findings also revealed that tourists’ beliefs and subjective norms have a positive and direct influence on participation in local tourism experiences.