How smartphones enhance local tourism experiences?

Zahed Ghaderi, Pezhman Hatamifar*, Ladan Ghahramani

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

18 Citations (Scopus)

Abstract

This study investigates the application of smartphones in providing local tourism experiences in Isfahan, Iran. A self-administrated questionnaire, employing the theory of planned behavior was developed, and distributed among international tourists visiting Isfahan. The results showed that tourists’ attitude towards smartphones positively influences the intention to participate in local tourism experiences. Findings confirmed that tourists’ perceived behavioral control has a positive and direct influence on their travel intention, while surprisingly no association was found between tourists’ beliefs, subjective norms, and travel intention. Findings also revealed that tourists’ beliefs and subjective norms have a positive and direct influence on participation in local tourism experiences.

Original languageEnglish
Pages (from-to)778-788
Number of pages11
JournalAsia Pacific Journal of Tourism Research
Volume24
Issue number8
DOIs
Publication statusPublished - Aug 3 2019
Externally publishedYes

Keywords

  • Iran
  • Isfahan
  • local tourism experience
  • mobile apps
  • Smart PLS
  • Smartphones
  • theory of planned behavior (TPB)
  • tourist attitude
  • tourist behavior
  • travel intension

ASJC Scopus subject areas

  • Geography, Planning and Development
  • Tourism, Leisure and Hospitality Management

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