Factors affecting international tourists’ intention to use local mobile apps in online purchase

Previous research investigated factors affecting the intention of international tourists to use smartphone apps in online buying under normal conditions. However, this intention has not yet been examined under different circumstances and in sanction-ridden and crisis-affected destinations. Moreover, previous studies have not examined the differences between different generations using multiple group analysis (MGA) on how the intention of tourists using Smartphone apps affects their buying behavior when the control variables change. This study attempts to fill this gap by surveying 385 international tourists in Isfahan, Iran. This study has both theoretical and managerial implications and introduces directions for future research.