Exploring market orientation in banks

an empirical examination in Saudi Arabia

Research output: Contribution to journalArticle

65 Citations (Scopus)

Abstract

Examines market orientation and its relationship with return on asset (ROA), return on equity (ROE), and sales-per-employee within a novel context, banks in Saudi Arabia. Toward this end, a sample of 92 bank managers was investigated. Findings indicate that banks in Saudi Arabia are marginally market-oriented and that market orientation is unrelated to ROA, ROE, and sales-per-employee. Further, results imply that executives of firms, in general, should weigh the external environment in which the firm operates before adopting a market-oriented philosophy because market orientation may not be a preferred orientation under all circumstances.

Original languageEnglish
Pages (from-to)317-328
Number of pages12
JournalJournal of Services Marketing
Volume11
Issue number5
DOIs
Publication statusPublished - Oct 1 1997

Fingerprint

Saudi Arabia
Market orientation
Employees
Asset returns
Return on equity
Return on assets
External environment
Managers

Keywords

  • Banks
  • Empirical studies
  • Market research

ASJC Scopus subject areas

  • Marketing

Cite this

Exploring market orientation in banks : an empirical examination in Saudi Arabia. / Bhuian, Shahid N.

In: Journal of Services Marketing, Vol. 11, No. 5, 01.10.1997, p. 317-328.

Research output: Contribution to journalArticle

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