Dynamics of Trust and Cooperation in the Dairy Value Chain: A Game Simulation Approach

Meriem Msaddak; Jamel Ben-Nasr; Lokman Zaibet

doi:10.1080/08974438.2020.1805387

Dynamics of Trust and Cooperation in the Dairy Value Chain: A Game Simulation Approach

Meriem Msaddak^*, Jamel Ben-Nasr, Lokman Zaibet

^*Corresponding author for this work

Natural Resource Economics

Research output: Contribution to journal › Article › peer-review

3 Citations (Scopus)

Abstract

This paper investigates the role of trust in fostering cooperation among actors in the value chain. Trust is explored using a game simulation which allows dairy farmers to experiment and consider strategies of cooperation within the value chain. The game data was combined with that of a survey administered beforehand to investigate what determines trust. The experiment was done over four sessions in five different regions. The results showed that both a farmer’s reputation and experience were key determinants positively affecting level of trust, whereas cheating on milk quality and opportunistic behavior negatively affected trust.

Original language	English
Pages (from-to)	353-373
Number of pages	21
Journal	Journal of International Food and Agribusiness Marketing
Volume	33
Issue number	4
DOIs	https://doi.org/10.1080/08974438.2020.1805387
Publication status	Published - 2021

Keywords

Dairy
game simulation
trust
Tunisia
value chain

ASJC Scopus subject areas

Business and International Management
Food Science
Marketing

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10.1080/08974438.2020.1805387

Cite this

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title = "Dynamics of Trust and Cooperation in the Dairy Value Chain: A Game Simulation Approach",

abstract = "This paper investigates the role of trust in fostering cooperation among actors in the value chain. Trust is explored using a game simulation which allows dairy farmers to experiment and consider strategies of cooperation within the value chain. The game data was combined with that of a survey administered beforehand to investigate what determines trust. The experiment was done over four sessions in five different regions. The results showed that both a farmer{\textquoteright}s reputation and experience were key determinants positively affecting level of trust, whereas cheating on milk quality and opportunistic behavior negatively affected trust.",

keywords = "Dairy, game simulation, trust, Tunisia, value chain",

author = "Meriem Msaddak and Jamel Ben-Nasr and Lokman Zaibet",

note = "Funding Information: This research has been funded by Institution of Agricultural Research and Higher Education in Tunisia (IRESA, 2018). First and third author are members of Laboratory of Economy of Natural Resources and Agriculture (ERNA, FSEG). We are especially grateful to Pr. Sebastiaan Meijer (Gaming and Participatory Simulation Lab (GaPSlabs)), for hosting first author for internship in KTH Stockholm, which was instrumental in carrying out the experiment. Publisher Copyright: {\textcopyright} 2020 Taylor & Francis Group, LLC.",

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N1 - Funding Information: This research has been funded by Institution of Agricultural Research and Higher Education in Tunisia (IRESA, 2018). First and third author are members of Laboratory of Economy of Natural Resources and Agriculture (ERNA, FSEG). We are especially grateful to Pr. Sebastiaan Meijer (Gaming and Participatory Simulation Lab (GaPSlabs)), for hosting first author for internship in KTH Stockholm, which was instrumental in carrying out the experiment. Publisher Copyright: © 2020 Taylor & Francis Group, LLC.

PY - 2021

Y1 - 2021

N2 - This paper investigates the role of trust in fostering cooperation among actors in the value chain. Trust is explored using a game simulation which allows dairy farmers to experiment and consider strategies of cooperation within the value chain. The game data was combined with that of a survey administered beforehand to investigate what determines trust. The experiment was done over four sessions in five different regions. The results showed that both a farmer’s reputation and experience were key determinants positively affecting level of trust, whereas cheating on milk quality and opportunistic behavior negatively affected trust.

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Dynamics of Trust and Cooperation in the Dairy Value Chain: A Game Simulation Approach

Abstract

Keywords

ASJC Scopus subject areas

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