Destination selection by smart tourists: the case of Isfahan, Iran

Zahed Ghaderi, Pezhman Hatamifar*, Joan C. Henderson

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

30 Citations (Scopus)


The paper is concerned with tourist behavior when selecting a tourist destination to visit in the age of smart tourism associated with modern information communication technologies. The theory of planned behavior is applied in a study of the issues with particular reference to Isfahan which is a very popular tourist center in Iran and one where technological innovations are being introduced to facilitate tourism. Results reveal that tourist attitude significantly and directly affects intention to travel to a smart destination while behavioral control does not have such an effect. Tourist beliefs and subjective norms are additionally found to positively influence visit intention and destination selection. Smartness emerges as an important force in shaping demand, to which the tourism industry must be responsive and attempt to ensure suitable provision. The research enhances knowledge and understanding of these aspects of the smart tourism phenomenon, the literature about which is still relatively limited, and further work is recommended.

Original languageEnglish
Pages (from-to)385-394
Number of pages10
JournalAsia Pacific Journal of Tourism Research
Issue number4
Publication statusPublished - Apr 3 2018
Externally publishedYes


  • Asia Pacific
  • Destination selection
  • Iran
  • smart destinations
  • smart tourism
  • theory of planned behavior
  • tourist

ASJC Scopus subject areas

  • Geography, Planning and Development
  • Tourism, Leisure and Hospitality Management


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