Abstract
This research investigated the challenges facing traditional crafts enterprises in Oman, and created a framework to run crafts enterprises more successfully. In other words, the research project’s aim was to explore the challenges facing crafts enterprises, through analyzing identified challenges including artistic , cultural and marketing challenges and developing a framework that can smooth the path for the Public Authority for Crafts Industries enterprises to create applicable strategies to develop this cultural heritage area of study in Oman.
Original language | English |
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Publisher | Lambert Academic Publishing |
Number of pages | 284 |
ISBN (Electronic) | 978-3330024243 |
ISBN (Print) | 9783330024243 |
Publication status | Published - 2016 |