Abstract
This study corroborates the mediating role of China-Pakistan Economic Corridor while studying the role of good governance in fostering tourism in Gilgit-Baltistan, Pakistan. Burgeoning importance of good governance and easy access to tourist destination has escalated influence on tourist decision to choose a place to visit. Using Structure Equation modelling for data from 10 districts of Gilgit-Baltistan for mediation analysis, we found that governance has a strong and significant direct as well as indirect impact on the tourism industry. Results further suggest that CPEC significantly influences tourism in Gilgit-Baltistan.
| Original language | English |
|---|---|
| Pages (from-to) | 2884-2889 |
| Number of pages | 6 |
| Journal | Current Issues in Tourism |
| Volume | 23 |
| Issue number | 23 |
| DOIs | |
| Publication status | Published - Dec 2020 |
Keywords
- CPEC
- good governance
- law and order
- political stability
- tourist arrivals
ASJC Scopus subject areas
- Geography, Planning and Development
- Tourism, Leisure and Hospitality Management
