BECOMING A BUSINESS WRITER: OMANI ESP STUDENTS’ SELF-PERCEIVED WRITING CHALLENGES, NEEDS AND WANTS

Today, effective English writing is one of the most valuable professional skills for growth and development in the world of entrepreneurship. In spite of the prominence of English as the leading language of business and business education, writing is still one of the biggest challenges that business students face. The purpose of this paper is to report on a study that explored Omani business student-perceived challenges, needs and wants in writing. The study used an online survey involving seventy students from Sultan Qaboos University who were asked to share their perceptions in regard to these three dimensions specifically related to the skill of business writing. Analysis of the data was conducted using frequencies, percentages, means and standard deviations. Findings reveal that business students place effective writing skills high in terms of their perceived necessity. They also indicate that in spite of interesting and engaging writing activities contextualized in Oman’s world of business, students’ overall enjoyment level of writing is moderate on average due to perceived challenges throughout learning, and lacks in perspectives pertaining to how the writing tasks and assignments could be developed and implemented, including providing more guiding writing practice, more feedback, more interesting topics and more real-world topics and tasks. These student challenges, needs and wants analysis’ findings can direct further developments, leading to a successful English business writing syllabus and teaching practice.