Augmented reality in smart retailing: A (n) (A) Symmetric Approach to continuous intention to use retail brands’ mobile AR apps

S. R. Nikhashemi*, Helena H. Knight, Khaldoon Nusair, Cheng Boon Liat

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

123 Citations (Scopus)

Fingerprint

Dive into the research topics of 'Augmented reality in smart retailing: A (n) (A) Symmetric Approach to continuous intention to use retail brands’ mobile AR apps'. Together they form a unique fingerprint.

Social Sciences

Computer Science

Psychology