Abstract
Nowadays global auto industries are implementing considerable changes in their production lines, which lead to increased competition and shorter product life cycles. Producing a variety of products with higher quality and less cost could ensure more customer satisfaction. All automotive industries especially car manufacturers are required to increase their market segment with corporate profit to ensure cost related objectives and success over competitors. It is therefore essential for auto firms to reconsider their product development methodology in order to fulfil the objectives. The focus of this paper is to investigate the pros and cons of the concept of modularity that can be applied in auto industries in order to improve the product development processes. Modularity is gaining increasing importance in manufacturing firms recently; especially in auto industries. Modular product structures ensure real improvements and provide considerable benefits for the business firms such as reduced time to market, increased product variants, improved product quality, reduced Bill-Of-Material code etc. However, the concept of modularity has some limitations too. In this paper, a general overview of modularity, its application and prospects in auto industries along with its limitations are discussed.
| Original language | English |
|---|---|
| Pages (from-to) | 361-377 |
| Number of pages | 17 |
| Journal | International Journal of Automotive Technology and Management |
| Volume | 10 |
| Issue number | 4 |
| DOIs | |
| Publication status | Published - Oct 2010 |
| Externally published | Yes |
Keywords
- Automotive industry
- DSM
- Design structure matrix
- Mass customisation
- Modularisation
- Modularity
- Product development
ASJC Scopus subject areas
- Automotive Engineering
- Strategy and Management