An empirical study of factors driving the adoption of mobile learning in Omani higher education

Mohamed Sarrab, Ibtisam Al Shibli, Nabeela Badursha

Research output: Contribution to journalArticle

11 Citations (Scopus)

Abstract

Mobile learning (M-learning) provides a new learning channel in which learners can access content and just in time information as required irrespective of the time and location. Even though M-learning is fast evolving in many regions of the world, research addressing the driving factors of M-learning adoption is in short supply. This article focuses on the driving factors in adoption of M-learning and the learner's perceptions and willingness towards M-learning adoption. Technology Acceptance Model (TAM) has been shown to be a valid and powerful model in mobile and other learning technologies research. Based on Technology Acceptance Model theory, this paper analyzes the influencing factors on M-learning adoption and measure the acceptance of M-learning in Oman. The data collected from 806 participants in 17 different Omani higher education institutions using a survey questionnaire. Some factors of perceived innovative characteristics, such as ease of use, usefulness, enjoyment, suitability, social, and economic were found to have more influence on learners' adoption of M-learning which help to facilitate and promote future empirical research. This effort is part of funded research project that investigate the development, adoption, and dissemination of M-learning in Oman.

Original languageEnglish
Pages (from-to)331-349
Number of pages19
JournalInternational Review of Research in Open and Distance Learning
Volume17
Issue number4
Publication statusPublished - 2016

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learning
education
Oman
acceptance
model theory
empirical research
research project
supply
questionnaire
economics
time

Keywords

  • Adoption factors
  • Higher education
  • M-learning
  • Mobile learning

ASJC Scopus subject areas

  • Education

Cite this

An empirical study of factors driving the adoption of mobile learning in Omani higher education. / Sarrab, Mohamed; Al Shibli, Ibtisam; Badursha, Nabeela.

In: International Review of Research in Open and Distance Learning, Vol. 17, No. 4, 2016, p. 331-349.

Research output: Contribution to journalArticle

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