Americanization: Ideology or Process? The Case of the United States Technical Assistance and Productivity Programme

Research output: Chapter in Book/Report/Conference proceedingChapter

Abstract

This chapter examines the New Left argument that the Marshall Plan evolved out of the corporatist framework of American foreign economic policymaking set before the Second World War. It also challenges the notion that the economic goals and programmes of the Marshall Plan enhanced and remained compatible with the thrust of cold war strategic defence. As evidence to the contrary, this chapter focuses on one Marshall Aid programme, the US Productivity and Technical Assistance Programme (USTA&P), and its struggle to advance business reform overseas in the face of shifting cold war military objectives and European reactions.

Original languageEnglish
Title of host publicationAmericanization and Its Limits
Subtitle of host publicationReworking US Technology and Management in Post-war Europe and Japan
PublisherOxford University Press
ISBN (Electronic)9780191717123
ISBN (Print)9780199269044
DOIs
Publication statusPublished - Jan 8 2004

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Keywords

  • European recovery programme
  • Foreign policy
  • Marshall aid programme
  • Marshall plan
  • US productivity and technical assistance programme

ASJC Scopus subject areas

  • Business, Management and Accounting(all)

Cite this

McGlade, J. (2004). Americanization: Ideology or Process? The Case of the United States Technical Assistance and Productivity Programme. In Americanization and Its Limits: Reworking US Technology and Management in Post-war Europe and Japan Oxford University Press. https://doi.org/10.1093/acprof:oso/9780199269044.003.0002