Abstract
The choice of the correct entry mode for a particular foreign market is one of the most critical decisions in international marketing. The objective of this paper is to propose a neutral imprecise data envelopment analysis (IDEA) model in cross-efficiency evaluation context for selecting the best mode of entry. A numerical example demonstrates the application of the proposed method.
| Original language | English |
|---|---|
| Pages (from-to) | 213-229 |
| Number of pages | 17 |
| Journal | International Journal of Applied Decision Sciences |
| Volume | 4 |
| Issue number | 3 |
| DOIs | |
| Publication status | Published - Jun 2011 |
Keywords
- Cross-efficiency
- Entry mode
- IDEA
- Imprecise data envelopment analysis
ASJC Scopus subject areas
- Economics and Econometrics
- Strategy and Management
- Management Science and Operations Research
- Information Systems and Management