A Comparative Analysis of the Cultural Contents and Elements in International and Localized ELT Textbooks

Morteza Hosseinzadeh, Farrokhlagha Heidari*, Yazdan Choubsaz

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review


Considering the significant role of textbooks as culture carriers and the role that culture plays in the process of language learning, this study aimed at the cultural analysis of two widely used textbook series in the Iranian context. To this end, the Touchstone and Iran Language Institute (ILI) series were analyzed and compared for cultural content adopting Cortazzi and Jins’s (1999) and Tajeddin and Teimournezhad’s (2014) frameworks. The cultural elements of the series were also investigated utilizing Adaskou et al.’s (1990) model. In terms of cultural contents, ILI represented all four types of cultural contents, though not with equal weight; whereas, in the Touchstone series, the target culture followed by international themes had more weight, and the source culture had almost gone unnoticed. As for cultural elements, while both aesthetic and sociological senses of culture were highly dominant in both series, pragmatic and semantic senses were not in the spotlight. Furthermore, Chisquare tests indicated significant differences between these two series in terms of both cultural content and element representations.

Original languageEnglish
Pages (from-to)109-124
Number of pages16
JournalInternational Journal of Society, Culture and Language
Issue number1
Publication statusPublished - Mar 2022


  • Cultural contents
  • Cultural elements
  • Iran Language Institute series
  • Textbook analysis
  • Touchstone series

ASJC Scopus subject areas

  • Gender Studies
  • Education
  • Anthropology
  • Linguistics and Language


Dive into the research topics of 'A Comparative Analysis of the Cultural Contents and Elements in International and Localized ELT Textbooks'. Together they form a unique fingerprint.

Cite this