دور الإعلان الإبداعى في بناء الصورة الذهنية المرئية للهوية التجارية المرئية: The Creative Advertising Role in Building the Image of the Visual Commercial Branding

In a world of high competence, every commercial corporation must show what’s special about it, to reserve its place in the audience’s minds. The creative advertising is considered the way to build the visual branding for creating positive impression towards the product or the service, it’s a considerable marketing way for the product or the service to become distinguished, it’s what creates the product’s identity and personality, and it also reserves a high standing for the product and creates the product’s presence in the market in order to affect the audience, creating a positive image for the product or the service, all for gaining the audience’s loyalty. The positive image of the brand plays a considerable role in building positive ideas about the product or the service, and making the audience take positive decisions concerning the brand, and forming a strong relation between the audience and the corporation. Forming a positive image for the brand has become one of the most important goals of the advertising activity, in any level and in any field that goes with the needs of the audience that are affected and affect the corporation.