الإعلان الرقمى الجديد في شبكات التواصل الاجتماعى .. رؤية وآفاق: The New Digital Advertising in Social Networks .. Vision & Potentials

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Abstract

Human being continuously evolves, and so does the advertising field. Means changes, along with customs and traditions. Accordingly, advertising means also evolves to match such changes, and in order to achieve the desired effect on the targeted audience. Such effect can be either strengthened or weakened depending on the type of advertising mean and the message design.
New techniques are created every day. Techniques that were once new, became old fashioned. This can be witnessed as the case with once prospered means such as advertisements through press, TV, Radio, and printed means. These are now called traditional media means, after emergence of web-based methods, such as internet advertisements, social media, and online games advertisements. Such techniques merged to form a new advertising mean, helping advertising parties to access the target audience in order to support their trademarks or promote their products and services. The study discusses the new digital advertisement, along with its characteristics, positive sides, and challenges. It also discusses social media networks, its types, key websites, websites preferred in each state, its pros and cons, and the role of advertisement in social media, its benefits, revenues, along with analyzing certain ads.
Problem: Digital ads in social media have an increasing impact of the purchasing patterns. Therefore, both profit and non-profit organizations pay due care for such mean for being widely effective in enhancing the volume of sales and promoting the trade mark in the minds of the audience. The problem is to identify the volume and extent of business corporations of digital ads in social media.
Significance: The study seeks discovering the extent and patterns of using both fixed and animated ad in social networks, due to the large base of users and successful opportunities available for reaching users.
Objective: The study aims to identifying the actual use of digital ad in social media, and identity the methods of using such ads in various websites, and the activities most used, and volume of revenues.
Methodology: This study falls within the analytic descriptive category, as it analyzes various points of the subject to reach an answer to the study questions.
Original languageEnglish
Title of host publicationالإعلان الرقمى الجديد في شبكات التواصل الاجتماعى .. رؤية وآفاق
Subtitle of host publicationThe new digital advertisement in social networks .. vision and prospects
Number of pages16
Publication statusPublished - Jun 8 2016

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