تفعيل دور البودكاست كوسيط إعلاني متحرك جديد: Activating the Podcast Role as a New Animated Advertising Media

Research output: Contribution to conferencePaperpeer-review

Abstract

The world of today sees a lot of technological changes, new innovations appear every day, the quality and difficulty of human life today is measured with the degree of modern technology of his life, scientists are searching for new methods of efficiency for our world, efficiency that allows people to always stay connected, and technology is now serving human needs, and new needs are appearing in the human’s life which demands new technologies to satisfy, it was all caused by the information evolution, which made technology for everyone, not to be monopolized, a positive technology that leads humans to prosperity.
Podcasts have been used for about eleven years now, and the idea was based on using digital sound files on computers, which provides the ability to play these files at any time, then it evolved to be visual and animated, which happened with the appearance of new devices like laptops, smart phones and modern music players. The research addresses two main topics, podcast technology, its production, podcast advertising and its divisions, success factors, specialities, facing challenges, marketing and incomes.
Original languageEnglish
Number of pages20
Publication statusPublished - Apr 1 2012

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