إعلانات الألعاب الإلكترونية كوسيط إعلاني متحرك جديد: Electronic Games Advertising as a New Animated Advertising Media

There is no doubt that the digital advertising is occupying a high standing between all types of media, the world is now living a digital era full of digital technologies, which includes long technologic leaps, which made all media contribute in the advertising field, advertisers today look at means for advertising purposes, seeking a way to employ the means for the benefit of advertising, whether animated or static advertising, and all this causes benefit to both advertisers and audience.
The electronic games were used as means to reach the audience, adverting has conquered video games as never seen before, in the purpose of getting the audience exposed to these ads inside the games, for better impact, because a lot of people are playing these games on daily basis, getting exposed to ads every day.
This research aims to highlight these video games as new means for advertising, and to use in both animated and static usages, and on how to make new methods and looks for ads.