Research output per year
Research output per year
Network
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
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The nexus between CRM and competitive advantage: the mediating role of customer loyalty
Al Karim, R., Alam, M. M. D. & Al Balushi, M. K., 2023, (Accepted/In press) In: Nankai Business Review International.Research output: Contribution to journal › Article › peer-review
1 Citation (Scopus) -
The nexus between CRM and competitive advantage: The mediating role of customer loyalty
Al Karim, R., Mohammad Didarul Alam, M. & Al-Balushi, M., 2023, (Accepted/In press) In: Nankai Business Review International.Research output: Contribution to journal › Article › peer-review
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Advertising Media Decision: An Empirical Study of Advertisers in Oman.
Al Kalbani, F., Al-Harrasi, N. & Al-Balushi, M., Dec 13 2022, The Second International Conference on Business & Economics, Muscat, Oman, 12-13 December 2022..Research output: Chapter in Book/Report/Conference proceeding › Conference contribution
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Advertising message strategies on Oman TV: an application of Tylor’s six-segment strategy wheel
Al Kalbani, F., Al Harrasi, N. & Al-Balushi, M., Sept 7 2022, In: Electronic Interdisciplinary Miscellaneous Journal. 51, 9, 23 p., 9.Research output: Contribution to journal › Article › peer-review
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A Hidden Gem in the World of Natural Syrup Market: Consumer’s Preferences of Date Syrup in an Emerging Market International
Al-Balushi, M., Butt, I. & Bhuian, S., 2021, In: International Journal of Nutrition, Pharmacology, Neurological Diseases. 11, 2, p. 108-117Research output: Contribution to journal › Article › peer-review
Prizes
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