Edwin Devasirvatham

Dr.

  • 44 Citations
  • 3 h-Index
20082016
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Research Output 2008 2016

  • 44 Citations
  • 3 h-Index
  • 4 Article
2016
11 Citations (Scopus)

Consumers' beliefs about firm’s CSR initiatives and their purchase behaviour

Abdeen, A., Rajah, E. & Gaur, S. S., Feb 1 2016, In : Marketing Intelligence and Planning. 34, 1, p. 2-18 17 p.

Research output: Contribution to journalArticle

Purchase behavior
Corporate Social Responsibility
Mediation
Ethical beliefs
New Zealand
2015
3 Citations (Scopus)

Understanding barriers to optimal medication management for those requiring long-term dialysis: Rationale and design for an observational study, and a quantitative description of study variables and data

Aspden, T., Wolley, M. J., Ma, T. M., Rajah, E., Curd, S., Kumar, D., Lee, S., Pireva, K., Taule'alo, O., Tiavale, P., Kam, A. L., Suh, J. S., Kennedy, J. & Marshall, M. R., Jul 11 2015, In : BMC Nephrology. 16, 1, 102.

Research output: Contribution to journalArticle

Medication Adherence
Observational Studies
Dialysis
Health Literacy
Psychometrics
2014
7 Citations (Scopus)

Consumer attitudes toward dietary supplements consumption: Implications for pharmaceutical marketing

Noor, N. A. M., Yap, S. F., Liew, K. H. & Rajah, E., 2014, In : International Journal of Pharmaceutical and Healthcare Marketing. 8, 1, p. 6-26 21 p.

Research output: Contribution to journalArticle

Dietary Supplements
Marketing
Health
Motivation
Pharmaceutical Preparations
2008
23 Citations (Scopus)

Relationship glue: Customers and marketers co-creating a purchase experience

Rajah, E., Marshall, R. & Nam, I., 2008, In : Advances in Consumer Research. 35, p. 367-373 7 p.

Research output: Contribution to journalArticle

Adhesives
Structural Models
Research
Purchase
Customer relationship