Edwin Devasirvatham


  • 45 Citations
  • 4 h-Index
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  • 7 Similar Profiles
Medication Adherence Medicine & Life Sciences
Dietary Supplements Medicine & Life Sciences
Marketing Medicine & Life Sciences
Adhesives Medicine & Life Sciences
Observational Studies Medicine & Life Sciences
Dialysis Medicine & Life Sciences
Health Literacy Medicine & Life Sciences
Research Medicine & Life Sciences

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Research Output 2008 2016

  • 45 Citations
  • 4 h-Index
  • 4 Article
11 Citations (Scopus)

Consumers' beliefs about firm’s CSR initiatives and their purchase behaviour

Abdeen, A., Rajah, E. & Gaur, S. S., Feb 1 2016, In : Marketing Intelligence and Planning. 34, 1, p. 2-18 17 p.

Research output: Contribution to journalArticle

Purchase behavior
Corporate Social Responsibility
Ethical beliefs
New Zealand
4 Citations (Scopus)

Understanding barriers to optimal medication management for those requiring long-term dialysis: Rationale and design for an observational study, and a quantitative description of study variables and data

Aspden, T., Wolley, M. J., Ma, T. M., Rajah, E., Curd, S., Kumar, D., Lee, S., Pireva, K., Taule'alo, O., Tiavale, P., Kam, A. L., Suh, J. S., Kennedy, J. & Marshall, M. R., Jul 11 2015, In : BMC Nephrology. 16, 1, 102.

Research output: Contribution to journalArticle

Medication Adherence
Observational Studies
Health Literacy
7 Citations (Scopus)

Consumer attitudes toward dietary supplements consumption: Implications for pharmaceutical marketing

Noor, N. A. M., Yap, S. F., Liew, K. H. & Rajah, E., 2014, In : International Journal of Pharmaceutical and Healthcare Marketing. 8, 1, p. 6-26 21 p.

Research output: Contribution to journalArticle

Dietary Supplements
Pharmaceutical Preparations

Relationship glue: Customers and marketers co-creating a purchase experience

Rajah, E., Marshall, R. & Nam, I., 2008, In : Advances in Consumer Research. 35, p. 367-373 7 p.

Research output: Contribution to journalArticle

Structural Models
Customer relationship