Aisha Boulanouar

Dr.

  • 9 Citations
  • 2 h-Index
20152017
If you made any changes in Pure these will be visible here soon.

Research Output 2015 2017

  • 9 Citations
  • 2 h-Index
  • 6 Article
  • 1 Book
  • 1 Review article
2017

Driving multinational enterprises through effective global talent management

Tamzini, K., Ayed, T. L., Boulanouar, A. W. & Boulanouar, Z., Mar 3 2017, IGI Global. 272 p.

Research output: Book/ReportBook

Employees
Multinational enterprises
Global talent management
Managers
Business students
2 Citations (Scopus)

Imperatives for research designs with Muslim women

Boulanouar, A. W., Aitken, R., Boulanouar, Z. & Todd, S. J., 2017, In : Marketing Intelligence and Planning. 35, 1, p. 2-17 16 p.

Research output: Contribution to journalArticle

Research design
Muslims
Data collection
Interviewing
Paradigm
2016
1 Citation (Scopus)

How to measure tacit knowledge? The V.R.I.N model’s method

Tamzini, K., Ayed, T. L. & Boulanouar, A., Sep 1 2016, In : Knowledge Management. 16, 3

Research output: Contribution to journalArticle

Tacit knowledge
Quantitative methods
Resource-based view
Resources
Empirical research
3 Citations (Scopus)

Maslow's hierarchy of needs: An Islamic critique

Bouzenita, A. I. & Boulanouar, A. W., 2016, In : Intellectual Discourse. 24, 1, p. 59-81 23 p.

Research output: Contribution to journalReview article

criticism
specialization
commodity
Muslim
marketing
1 Citation (Scopus)
Middle East
Standardization
Localization
Advertising strategy
Marketing standardization

Transformation as reversion to fitrah: Muslim Māori women's self-transformation through reflexive consumption

Kadirov, D., Allayarova, N. & Boulanouar, A. W., Jan 1 2016, In : Journal of Business Research. 69, 1, p. 33-44 12 p.

Research output: Contribution to journalArticle

Muslims
Habit
Islam
Continuity
Justice
2015
1 Citation (Scopus)

Expressing herself through brands: The Arab woman’s perspective

Alserhan, B. A., Halkias, D., Boulanouar, A. W., Dayan, M. & Alserhan, O. A., Jul 13 2015, In : Journal of Research in Marketing and Entrepreneurship. 17, 1, p. 36-53 18 p.

Research output: Contribution to journalArticle

Design methodology
Qualitative research
Religiosity
United Arab Emirates
Qualitative data
1 Citation (Scopus)
Multinational corporations
International human resource management
Arab Middle East
Expatriation
Expatriates