@inproceedings{1469674771464b60b50bf6e238cf2509,
title = "The key success factors to mobile commerce for Arab countries in Middle East",
abstract = "A number of studies have been conducted on the diffusion of mobile commerce, its challenges, opportunities, issues and obstacles. However, few have emphasized on its adoption within Middle East countries. This paper reviews the current literature in order to assess the mobile commerce adoption in Arab countries within Middle East and identify the key success factors in mobile commerce adoption in them.",
keywords = "ICT, Key success factors, Middle East, Mobile commerce, Mobile penetration",
author = "{Al Hosni}, Noura and Saqib Ali and Rafi Ashrafi",
year = "2010",
doi = "10.1145/1967486.1967615",
language = "English",
isbn = "9781450304214",
series = "iiWAS2010 - 12th International Conference on Information Integration and Web-Based Applications and Services",
pages = "787--790",
booktitle = "iiWAS2010 - 12th International Conference on Information Integration and Web-Based Applications and Services",
note = "12th International Conference on Information Integration and Web-Based Applications and Services, iiWAS2010 ; Conference date: 08-11-2010 Through 10-11-2010",
}