Search engine optimization to enhance web site visibility and ranking

Ali H. Al-Badi, Ali O. Al Majeeni, Pam J. Mayhew, Abdullah S. Al-Rashdi

نتاج البحث

ملخص

Many people believe that adding extra words to the meta tags "keywords" and "Description" in Web site pages will magically increase the search engine ranking of their sites. This used to be true, but, because so many people misused these meta tags, search engines nowadays use more sophisticated ranking strategies. Exploring these strategies is the primary aim of this research. The research was divided into two parts. First discover how search engines work, and second, provide guidelines for Web designers on how to optimize their Web pages to increase their visibility. The authors provide a short history of the most important search engines, differentiate between them in term of functionality, and review the approach they use to crawl, index and display search results. Finally, the paper concludes with a set of recommendation to enhance Website visibility and ranking.

اللغة الأصليةEnglish
عنوان منشور المضيفKnowledge Management and Innovation in Advancing Economies
العنوان الفرعي لمنشور المضيفAnalyses and Solutions - Proceedings of the 13th International Business Information Management Association Conference, IBIMA 2009
ناشرInternational Business Information Management Association, IBIMA
الصفحات1379-1388
عدد الصفحات10
رقم المعيار الدولي للكتب (المطبوع)9780982148921
حالة النشرPublished - 2009
الحدث13th International Business Information Management Association Conference, IBIMA 2009 - Marrakech
المدة: نوفمبر ٩ ٢٠٠٩نوفمبر ١٠ ٢٠٠٩

سلسلة المنشورات

الاسمKnowledge Management and Innovation in Advancing Economies: Analyses and Solutions - Proceedings of the 13th International Business Information Management Association Conference, IBIMA 2009
مستوى الصوت3

Other

Other13th International Business Information Management Association Conference, IBIMA 2009
الدولة/الإقليمMorocco
المدينةMarrakech
المدة١١/٩/٠٩١١/١٠/٠٩

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