Prioritizing strategies and ranking executive methods by QFD and fuzzy QSPM-Gap analysis

Our peripheral environment is changing rapidly and globalization of organizations has made them more complex. Therefore, organizations should codify their strategic plans and executive methods more accurately. However, some executive methods are not properly fulfilling the organization's strategic priorities. This paper proposes a comprehensive framework in order to evaluate and prioritize strategies and rank executive methods. To do this, firstly, the strategic plans are developed with SWOT (Strength, Weakness, Opportunity, Threat) analysis and then plans are weighted and diminished by using FQSPM-Gap (Fuzzy Quantitative Strategic Planning Matrix) model. Finally, the executive methods of the company are prioritized by QFD (Quality Function Deployment) matrix to accomplish its strategic plans. The model is implemented in a textile and clothing Company.