Personal Motivations and Entrepreneurship Career Intentions: Testing Theory of Planned Behaviour

This study evaluates how personal attitudes, subjective norms, and perceived behavioural control can influence an individual’s intentions to become an entrepreneur based on planned behaviour and individual innovative cognitive style framework. A sample of 246 students was surveyed in the Sultan Qaboos University (164 females & 82 males). Three models were constructed in which the variables were hierarchically presented into the regression equations. Firstly, the theory of planned behaviour model comprises only those variables stated by the theory. Secondly, the innovative cognitive style model comprised those extracted as the innovativeness style measurements. The third model combined those variables specified the and variables of the. The obtained results suggest a positive link between personal attitudes, subjective norms, individual behaviour control and entrepreneurial intentions, and the innovative cognitive style and entrepreneurial intentions, consequently supporting this research hypothesis