Online social networking: Redefining the human web

Michael L. Kasavana, Khaldoon Nusair, Katherine Teodosic

نتاج البحث: المساهمة في مجلةمراجعة النظراء

93 اقتباسات (Scopus)

ملخص

Purpose: Although the inplementation of online social networking (OSN) within the hospitality industry is relatively new, its parameters possess unique implications for hospitality industry constituencies including guests, staff members, and management. The purpose of this paper is to examine the evolution, scope and types of online social networks and potential implications for hospitality businesses. Design/methodology/approach: This paper is based on an in-depth review of literature, including intended and unintended consequences of social media. Findings: While social networking can assist a hospitality firm in strengthening guest loyalty and satisfaction, it may also expose itself to unfair criticism and unfounded speculation. In addition, some hospitality firms have sponsored coworker sites in an attempt to incentivize interactivity by encouraging peer-to-peer and staff-to-administrator participation, only to risk exposure of negative relationships and strained working conditions. Research limitations/implications: The literature related to hospitality OSNs is relatively sparse and thus this paper is intended to provide a basis for future investigation. Originality/value: The literature related to hospitality OSNs is relatively sparse and thus this paper is intended to provide a basis for future investigation.

اللغة الأصليةEnglish
الصفحات (من إلى)68-82
عدد الصفحات15
دوريةJournal of Hospitality and Tourism Technology
مستوى الصوت1
رقم الإصدار1
المعرِّفات الرقمية للأشياء
حالة النشرPublished - مارس 2010
منشور خارجيًانعم

ASJC Scopus subject areas

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