TY - GEN
T1 - Mobile-phone users' attitudes towards' mobile commerce & services in the Gulf cooperation council countries
T2 - 5th International Conference on Service Systems and Service Management, ICSSSM'08
AU - Manochehri, Nick Naser
AU - Alhinai, Yousuf Salim
PY - 2008
Y1 - 2008
N2 - As the number of mobile phone users is growing, purchasing products and services using mobile phones and other mobile devices are also increasing. The purpose of this study was to provide the status of mobile-commerce in the Gulf Cooperation Council (GCC) countries in term of consumers' attitudes towards mobile commerce and mobile services provided by mobile operators. Oman, one of the GCC countries is used as the case study. The theoretical background of the study was drawn from Technology Acceptance Model (TAM). This study showed that there is a promising future for m-commerce in Oman as above 66 percents of respondents said that they are willing to buy products and services using their mobile phones. Security of mobile transactions and the cost of products and services are great concerns to the mobile phone users. This study provides a list of recommendations based on the result of the survey that would be of importance to the mobile industry stakeholders in Oman, GCC, and other countries with a similar economy, market and consumer characteristics. The outcome of the study would be of a particular interest to the private and public telecommunication organizations; especially those that intend to invest in m-commerce in the GCC area and other developing countries.
AB - As the number of mobile phone users is growing, purchasing products and services using mobile phones and other mobile devices are also increasing. The purpose of this study was to provide the status of mobile-commerce in the Gulf Cooperation Council (GCC) countries in term of consumers' attitudes towards mobile commerce and mobile services provided by mobile operators. Oman, one of the GCC countries is used as the case study. The theoretical background of the study was drawn from Technology Acceptance Model (TAM). This study showed that there is a promising future for m-commerce in Oman as above 66 percents of respondents said that they are willing to buy products and services using their mobile phones. Security of mobile transactions and the cost of products and services are great concerns to the mobile phone users. This study provides a list of recommendations based on the result of the survey that would be of importance to the mobile industry stakeholders in Oman, GCC, and other countries with a similar economy, market and consumer characteristics. The outcome of the study would be of a particular interest to the private and public telecommunication organizations; especially those that intend to invest in m-commerce in the GCC area and other developing countries.
KW - E-commerce
KW - GCC
KW - M-payment
KW - Mobile technology
KW - Mobile-commerce
KW - TAM
UR - http://www.scopus.com/inward/record.url?scp=52249116065&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=52249116065&partnerID=8YFLogxK
U2 - 10.1109/ICSSSM.2008.4598475
DO - 10.1109/ICSSSM.2008.4598475
M3 - Conference contribution
AN - SCOPUS:52249116065
SN - 9781424416721
T3 - 5th International Conference Service Systems and Service Management - Exploring Service Dynamics with Science and Innovative Technology, ICSSSM'08
BT - 5th International Conference Service Systems and Service Management - Exploring Service Dynamics with Science and Innovative Technology, ICSSSM'08
Y2 - 30 June 2008 through 2 July 2008
ER -