TY - JOUR
T1 - Information Asymmetry and Product Valuation
T2 - An Exploratory Study
AU - Afzal, Waseem
AU - Roland, D
AU - Al Saqri, Mohammed
PY - 2009
Y1 - 2009
N2 - This paper reports on the impact of information asymmetry on product valuation. One group of subjects was provided with symmetric information, while a different group was given asymmetric information; the subjects were then asked to value an information technology product. The study found that there was a significant difference in the valuations of the two groups. The group with the symmetric information valued the product highly and in close proximity to the real worth of the product, while the group with asymmetric information undervalued the product. The current study offers a new perspective for information science and an interesting avenue for future research, which, if pursued, can enrich our understanding of human information interaction and valuation processes.
AB - This paper reports on the impact of information asymmetry on product valuation. One group of subjects was provided with symmetric information, while a different group was given asymmetric information; the subjects were then asked to value an information technology product. The study found that there was a significant difference in the valuations of the two groups. The group with the symmetric information valued the product highly and in close proximity to the real worth of the product, while the group with asymmetric information undervalued the product. The current study offers a new perspective for information science and an interesting avenue for future research, which, if pursued, can enrich our understanding of human information interaction and valuation processes.
KW - Asymmetry
KW - Information
KW - Product
KW - Valuation
UR - http://www.scopus.com/inward/record.url?scp=62449174253&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=62449174253&partnerID=8YFLogxK
U2 - 10.1177/0165551508097091
DO - 10.1177/0165551508097091
M3 - Article
SN - 0165-5515
VL - 46
SP - 192
EP - 203
JO - Journal of Information Science
JF - Journal of Information Science
IS - 2
ER -