TY - JOUR
T1 - Exploring market orientation in banks
T2 - an empirical examination in Saudi Arabia
AU - Bhuian, Shahid N.
PY - 1997/10/1
Y1 - 1997/10/1
N2 - Examines market orientation and its relationship with return on asset (ROA), return on equity (ROE), and sales-per-employee within a novel context, banks in Saudi Arabia. Toward this end, a sample of 92 bank managers was investigated. Findings indicate that banks in Saudi Arabia are marginally market-oriented and that market orientation is unrelated to ROA, ROE, and sales-per-employee. Further, results imply that executives of firms, in general, should weigh the external environment in which the firm operates before adopting a market-oriented philosophy because market orientation may not be a preferred orientation under all circumstances.
AB - Examines market orientation and its relationship with return on asset (ROA), return on equity (ROE), and sales-per-employee within a novel context, banks in Saudi Arabia. Toward this end, a sample of 92 bank managers was investigated. Findings indicate that banks in Saudi Arabia are marginally market-oriented and that market orientation is unrelated to ROA, ROE, and sales-per-employee. Further, results imply that executives of firms, in general, should weigh the external environment in which the firm operates before adopting a market-oriented philosophy because market orientation may not be a preferred orientation under all circumstances.
KW - Banks
KW - Empirical studies
KW - Market research
UR - http://www.scopus.com/inward/record.url?scp=84986161473&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=84986161473&partnerID=8YFLogxK
U2 - 10.1108/08876049710176006
DO - 10.1108/08876049710176006
M3 - Article
AN - SCOPUS:84986161473
SN - 0887-6045
VL - 11
SP - 317
EP - 328
JO - Journal of Services Marketing
JF - Journal of Services Marketing
IS - 5
ER -