Exploring market orientation in banks: an empirical examination in Saudi Arabia

Shahid N. Bhuian*

*المؤلف المقابل لهذا العمل

نتاج البحث: المساهمة في مجلةمراجعة النظراء

81 اقتباسات (Scopus)

ملخص

Examines market orientation and its relationship with return on asset (ROA), return on equity (ROE), and sales-per-employee within a novel context, banks in Saudi Arabia. Toward this end, a sample of 92 bank managers was investigated. Findings indicate that banks in Saudi Arabia are marginally market-oriented and that market orientation is unrelated to ROA, ROE, and sales-per-employee. Further, results imply that executives of firms, in general, should weigh the external environment in which the firm operates before adopting a market-oriented philosophy because market orientation may not be a preferred orientation under all circumstances.

اللغة الأصليةEnglish
الصفحات (من إلى)317-328
عدد الصفحات12
دوريةJournal of Services Marketing
مستوى الصوت11
رقم الإصدار5
المعرِّفات الرقمية للأشياء
حالة النشرPublished - أكتوبر 1 1997

ASJC Scopus subject areas

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