ملخص
This paper investigates the role of trust in fostering cooperation among actors in the value chain. Trust is explored using a game simulation which allows dairy farmers to experiment and consider strategies of cooperation within the value chain. The game data was combined with that of a survey administered beforehand to investigate what determines trust. The experiment was done over four sessions in five different regions. The results showed that both a farmer’s reputation and experience were key determinants positively affecting level of trust, whereas cheating on milk quality and opportunistic behavior negatively affected trust.
اللغة الأصلية | English |
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الصفحات (من إلى) | 353-373 |
عدد الصفحات | 21 |
دورية | Journal of International Food and Agribusiness Marketing |
مستوى الصوت | 33 |
رقم الإصدار | 4 |
المعرِّفات الرقمية للأشياء | |
حالة النشر | Published - 2021 |
ASJC Scopus subject areas
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