TY - JOUR
T1 - Determinants of fish export performance in Oman
T2 - A firm-level analysis
AU - Boughanmi, Houcine
AU - Al-Mandheri, Abdulawarith
AU - Al-Oufi, Hamed
AU - Omezzine, Abdallah
PY - 2007/7/31
Y1 - 2007/7/31
N2 - The objective of this study was to identify the key variables affecting export performance at the firm level and draw the policy implications necessary to enhance Oman fish exports. The methodology adopted is inspired from the international marketing literature, which postulates that export performance is determined by both internal factors, under the control of the firm, and external factors. Empirically, the study used an econometric model and a firm survey data to investigate the link between export intensity, defined as the proportion of export sale to total sale and 4 sets of firm-level specific factors: (1) firm size and competencies, (2) management characteristics, (3) management perceptions and attitude, and (4) marketing strategy. Results show that both the age and firm size, measured by the number of years in business and the number of employees, had no significant effect on export performance. Managers' education level, previous work experience, commitment to exporting activities, diversification, and availability of information on foreign markets are all significant variables, positively affecting export performance. These results underscore a role of the private sector in upgrading their human and physical capital and the role of a government as a public good provider in securing information and providing financial incentives to reduce risk associated with diversifying export markets.
AB - The objective of this study was to identify the key variables affecting export performance at the firm level and draw the policy implications necessary to enhance Oman fish exports. The methodology adopted is inspired from the international marketing literature, which postulates that export performance is determined by both internal factors, under the control of the firm, and external factors. Empirically, the study used an econometric model and a firm survey data to investigate the link between export intensity, defined as the proportion of export sale to total sale and 4 sets of firm-level specific factors: (1) firm size and competencies, (2) management characteristics, (3) management perceptions and attitude, and (4) marketing strategy. Results show that both the age and firm size, measured by the number of years in business and the number of employees, had no significant effect on export performance. Managers' education level, previous work experience, commitment to exporting activities, diversification, and availability of information on foreign markets are all significant variables, positively affecting export performance. These results underscore a role of the private sector in upgrading their human and physical capital and the role of a government as a public good provider in securing information and providing financial incentives to reduce risk associated with diversifying export markets.
KW - Export performance
KW - Internationalization
KW - Management characteristics
KW - Marketing strategy
KW - Oman
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U2 - 10.1300/J047v19n02_02
DO - 10.1300/J047v19n02_02
M3 - Article
AN - SCOPUS:34548489144
SN - 0897-4438
VL - 19
SP - 9
EP - 25
JO - Journal of International Food and Agribusiness Marketing
JF - Journal of International Food and Agribusiness Marketing
IS - 2-3
ER -