TY - JOUR
T1 - Application of modularity in world automotive industries
T2 - A literature analysis
AU - Shamsuzzoha, Ahm
AU - Helo, Petri T.
AU - Kekäle, Tauno
PY - 2010/10
Y1 - 2010/10
N2 - Nowadays global auto industries are implementing considerable changes in their production lines, which lead to increased competition and shorter product life cycles. Producing a variety of products with higher quality and less cost could ensure more customer satisfaction. All automotive industries especially car manufacturers are required to increase their market segment with corporate profit to ensure cost related objectives and success over competitors. It is therefore essential for auto firms to reconsider their product development methodology in order to fulfil the objectives. The focus of this paper is to investigate the pros and cons of the concept of modularity that can be applied in auto industries in order to improve the product development processes. Modularity is gaining increasing importance in manufacturing firms recently; especially in auto industries. Modular product structures ensure real improvements and provide considerable benefits for the business firms such as reduced time to market, increased product variants, improved product quality, reduced Bill-Of-Material code etc. However, the concept of modularity has some limitations too. In this paper, a general overview of modularity, its application and prospects in auto industries along with its limitations are discussed.
AB - Nowadays global auto industries are implementing considerable changes in their production lines, which lead to increased competition and shorter product life cycles. Producing a variety of products with higher quality and less cost could ensure more customer satisfaction. All automotive industries especially car manufacturers are required to increase their market segment with corporate profit to ensure cost related objectives and success over competitors. It is therefore essential for auto firms to reconsider their product development methodology in order to fulfil the objectives. The focus of this paper is to investigate the pros and cons of the concept of modularity that can be applied in auto industries in order to improve the product development processes. Modularity is gaining increasing importance in manufacturing firms recently; especially in auto industries. Modular product structures ensure real improvements and provide considerable benefits for the business firms such as reduced time to market, increased product variants, improved product quality, reduced Bill-Of-Material code etc. However, the concept of modularity has some limitations too. In this paper, a general overview of modularity, its application and prospects in auto industries along with its limitations are discussed.
KW - Automotive industry
KW - DSM
KW - Design structure matrix
KW - Mass customisation
KW - Modularisation
KW - Modularity
KW - Product development
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U2 - 10.1504/IJATM.2010.035646
DO - 10.1504/IJATM.2010.035646
M3 - Article
AN - SCOPUS:77958464366
SN - 1470-9511
VL - 10
SP - 361
EP - 377
JO - International Journal of Automotive Technology and Management
JF - International Journal of Automotive Technology and Management
IS - 4
ER -