TY - JOUR
T1 - A theoretical framework of electronic word-of-mouth against the backdrop of social networking websites
AU - Nusair, Khaldoon
AU - Hua, Nan
AU - Ozturk, Ahmet
AU - Butt, Irfan
N1 - Publisher Copyright:
© 2017 Informa UK Limited, trading as Taylor & Francis Group.
PY - 2017/6/13
Y1 - 2017/6/13
N2 - This study proposed and tested a theoretical framework that explains electronic word-of-mouth (eWOM) against the backdrop of social networking websites (SNWs), which have gained substantial popularity among travelers. In particular, a United States (US) nationwide online survey was conducted and nine hypotheses were tested. The findings suggest that willingness to share knowledge and switching costs are positively related to eWOM communication. In addition, customer value (utilitarian) has positive relationships with willingness to share knowledge, perceived security, and switching cost, while customer value (hedonic) has positive relationships with willingness to share knowledge and switching costs. Last but not least, the findings indicate that perceived security does negatively impact eWOM. In light of the major findings, the article sets forth strategic implications for travel-related social networking websites.
AB - This study proposed and tested a theoretical framework that explains electronic word-of-mouth (eWOM) against the backdrop of social networking websites (SNWs), which have gained substantial popularity among travelers. In particular, a United States (US) nationwide online survey was conducted and nine hypotheses were tested. The findings suggest that willingness to share knowledge and switching costs are positively related to eWOM communication. In addition, customer value (utilitarian) has positive relationships with willingness to share knowledge, perceived security, and switching cost, while customer value (hedonic) has positive relationships with willingness to share knowledge and switching costs. Last but not least, the findings indicate that perceived security does negatively impact eWOM. In light of the major findings, the article sets forth strategic implications for travel-related social networking websites.
KW - Social networking websites
KW - customer value
KW - eWOM communication
KW - electronic word-of-mouth
KW - hedonic
KW - perceived security
KW - switching costs
KW - travel
KW - utilitarian
KW - willingness to share knowledge
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U2 - 10.1080/10548408.2016.1218404
DO - 10.1080/10548408.2016.1218404
M3 - Article
AN - SCOPUS:85014493065
SN - 1054-8408
VL - 34
SP - 653
EP - 665
JO - Journal of Travel and Tourism Marketing
JF - Journal of Travel and Tourism Marketing
IS - 5
ER -