A study of personal cloud computing: Compatibility, social influence, and moderating role of perceived familiarity

Murad Moqbel, Valerie Bartelt, Mohammed Al-Suqri

نتاج البحثمراجعة النظراء

7 اقتباسات (Scopus)

ملخص

Building on a research framework based on the Theory of Reasoned Action (TRA), Innovation Diffusion Technology (IDT), and the Technology Adoption Model (TAM), we propose a model integrating compatibility, social influence, and perceived familiarity given the implicit uncertainty of personal cloud. Our model emphasizes the moderating effect of perceived familiarity on the relationships between both perceived compatibility and social influence on behavioral intention. PLS-based structural equation modeling is employed to test the related propositions empirically. Results from a survey, involving 265 university students, reveal that perceived compatibility explains a larger proportion of the variance in behavioral intention; perceived familiarity plays a significant role in moderating the impact of perceived compatibility and social influence on intention to adopt personal cloud. Managerial and theoretical implications are discussed.

اللغة الأصليةEnglish
حالة النشرPublished - 2014
الحدث20th Americas Conference on Information Systems, AMCIS 2014 - Savannah, GA
المدة: أغسطس ٧ ٢٠١٤أغسطس ٩ ٢٠١٤

Other

Other20th Americas Conference on Information Systems, AMCIS 2014
الدولة/الإقليمUnited States
المدينةSavannah, GA
المدة٨/٧/١٤٨/٩/١٤

ASJC Scopus subject areas

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