TY - JOUR
T1 - A Decomposition of Socially Constructed Image of Omani Female Professionals
T2 - Multidimensional Tension Embedded
AU - Dauletova, Victoria
AU - Al Wahaibi, Ibtisam
AU - Al-Busaidi, Adil S.
AU - Al Khatri, Dalal
N1 - Publisher Copyright:
© 2021 Taylor & Francis Group, LLC.
PY - 2021
Y1 - 2021
N2 - This paper strives to present voices of Omani female professionals with the purpose of gaining deeper understanding of their aspirations, fears, and drives through a decomposition and further exploration of the construct of working females. The content obtained from one WhatsApp group discussion (9 participants) and two focus group discussions (13 participants) has been analyzed and categorized into three types of images - self-image of female professionals; image of female professionals through the eyes of males as inferred and interpreted by females themselves; image of female professionals through the eyes of another female. The emerged themes accompanied by communicative strategies confirm an on-going gender struggle in the country’s professional context. It also captures the inconsistencies and conflicting narratives embedded in the construct of Omani female professionals. The findings challenge traditional gender hierarchies and add to the discussion on the engagement of traditionally disadvantaged groups.
AB - This paper strives to present voices of Omani female professionals with the purpose of gaining deeper understanding of their aspirations, fears, and drives through a decomposition and further exploration of the construct of working females. The content obtained from one WhatsApp group discussion (9 participants) and two focus group discussions (13 participants) has been analyzed and categorized into three types of images - self-image of female professionals; image of female professionals through the eyes of males as inferred and interpreted by females themselves; image of female professionals through the eyes of another female. The emerged themes accompanied by communicative strategies confirm an on-going gender struggle in the country’s professional context. It also captures the inconsistencies and conflicting narratives embedded in the construct of Omani female professionals. The findings challenge traditional gender hierarchies and add to the discussion on the engagement of traditionally disadvantaged groups.
KW - Gendered organizations
KW - Omani female professionals
KW - conflicting discourses
KW - gender inequality
KW - patriarchal societal and organizational contexts
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U2 - 10.1080/10646175.2021.1918293
DO - 10.1080/10646175.2021.1918293
M3 - Article
AN - SCOPUS:85106322810
SN - 1064-6175
VL - 32
SP - 294
EP - 308
JO - Howard Journal of Communications
JF - Howard Journal of Communications
IS - 3
ER -