ملخص
The choice of the correct entry mode for a particular foreign market is one of the most critical decisions in international marketing. The objective of this paper is to propose a neutral imprecise data envelopment analysis (IDEA) model in cross-efficiency evaluation context for selecting the best mode of entry. A numerical example demonstrates the application of the proposed method.
اللغة الأصلية | English |
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الصفحات (من إلى) | 213-229 |
عدد الصفحات | 17 |
دورية | International Journal of Applied Decision Sciences |
مستوى الصوت | 4 |
رقم الإصدار | 3 |
المعرِّفات الرقمية للأشياء | |
حالة النشر | Published - يونيو 2011 |
ASJC Scopus subject areas
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