رؤية فلسفية لتحليل جمهور الإعلان المتحرك نفسياً: A Philosophical Vision for Analyzing the Advertising Audience Psychologically

It's clear the role played by the advertising for attracting the audience towards products and services, the international and local markets became fighting arenas for the biggest share of consuming audience of their products, the advertising is no longer just an attractive design, but crossed the limits to conquering minds with commercial ideas, which is built on affecting the emotions and minds of the audience, until they interact with the products and services advertisers, so they can get their cut of the market share.
The advertising became a distinct promotional tool, because of it›s visibility, animation and audibility, plus the ability of broadcasting the advertising in two or three dimensions, which provides higher success chances with the targeted audience, advertisings are not innovated to be put in museums, although some of them deserve that, for the great ideas that addresses audience minds, and the people who enjoy seeing those advertisings, the advertising even became the main subject of the Ad Eater events, which are held in several countries with the goal of presenting TV commercials that include innovative values, but in order to reach this high level of success, one must study hard to acquire the knowledge of the psychological state of the audience, which helps the advertising reaching success.
The research discusses the philosophical analysis of the advertising audience psychologically, in three different axes: Axis one: Freud’s Theory of the psychological analysis, which studies the natural elements of the human being from one side, and from another side, discovering his psychological tendencies, his inner world, the significance of the natural human behavior and the importance of the cultural and social changing in forming the psychological human life and his reactions, forming a scientific approach for the psychological analysis studies of the human being, including the personal systems: Id, Ego and Superego, the instincts, the advertising preference, consciousness and sub consciousness. Axis two: The Advertising Message Audience Behavior, which studies purchase benefits, Maslow’s Theory of Needs, John Mitchell’s System (VALS 2), with the
goal of explaining the human behavior of those who get the products and services and their uses, including the decisions that precede and cause these actions, the human nature is a complicated composition, so the advertisers must realize the nature of the purchase behavior of the interested consumer, so they can prepare the effective message for the audience. Axis three: Designing the Advertising Message, which handles the used means by the advertisers, and the indications of the advertising message through the theories of Peirce and Saussure, whereas Semiotics are built on the base of broadcasting the advertising message to the audience using icons and meanings that affect them, which depends on the cultural experience of the audience minds for being explained with the intended meaning which is addressed with these icons, like we can see in a Mercedes-Benz TV commercial.
The studying results today confirmed that every individual from the audience has his own psychological composition, and this composition is unlike any other, but they can be similar, and also every category from the audience demands a special indicating level in the designed advertisings, that varies from the indicating icons for the higher categories, to the direct messaging for the lower ones, plus that the instincts are the reason for the changing of the psychological state of the audience, whereas the animated advertising message is a visible and audible composition, it is also suggested by the studies that studying the consumer behavior perfectly is a vital importance, and taking care of the advertising message designing process in a scientific way. And recommend the importance of teaching the philosophy of analyzing the audience psychologically at the faculties of advertising graphic design and mass communication, so that students can be able to be aware of how to formulate a successful visual language of the advertising.