الإعلان التفاعلي في عصر الوسائط الرقمية: Interactive Advertising in the Era of Digital Media

Today, the world flies in the clouds of digital performance, which is now occupying most of the fields, all these fields work on the posperity of mankind. Which makes the digital field an important component of today’s life. Today’s human nature is always looking for efficiency, speed and quality, new methods that differ from those of the old means, which is why digitalization was necessary, it also opened new technologies that helped in the growth of our world, for example, advertisers from forty years back could never imagine that the means used in advertising would develop like we see in our time, digital means have taken the place of other older means that used to be the best, which drops these old means to the bottom, and puts the digital means in the first place.
The research addresses the interactive advertising in the time of digital means, which leads to studying each of the following: internet and interaction .. interactive advertising .. designing the interactive advertising .. the income of the interactive advertising.