The role of social media usage to achieve sustainable business performance among Omani MSMEs.

The main objective of this research is to explore and validate the role social media usage intensity to achieve sustainable business performance of MSMEs operating in the Sultanate of Oman. To achieve the objective of this research, the study will carry out both qualitative and quantitative methods. In the qualitative method interviews, focus group discussion, and literature review will be carried out. Moving next, as part of the quantitative research method the study will also carry out cross sectional surveys among the MSMEs in the Sultanate of Oman with structured questionnaires and run the analysis with statistical software. This research holds a great extent of significance in context of the current trend and situation of the Sultanate of Oman. The policy makers of the country are now giving more emphasis to achieve the sustainable business performance of the MSMEs sector in Oman. Therefore, this study will complement and add further contribution in the path of MSME development in Oman. The research will provide an insight to the academicians and other vested interested groups, assist Riyadah/SMEF/ Al Raffd to provide required assistance such as training programs to the MSMEs, open up the scope to develop the dynamic capabilities and organizational learning ability. Further, it will generate a guideline on how to develop each component of dynamic capabilities and organizational learning ability.

The main objective of this research is to explore and validate the role social media usage intensity to achieve sustainable business performance of MSMEs operating in the Sultanate of Oman. To achieve the objective of this research, the study will carry out both qualitative and quantitative methods. In the qualitative method interviews, focus group discussion, and literature review will be carried out. Moving next, as part of the quantitative research method the study will also carry out cross sectional surveys among the MSMEs in the Sultanate of Oman with structured questionnaires and run the analysis with statistical software. This research holds a great extent of significance in context of the current trend and situation of the Sultanate of Oman. The policy makers of the country are now giving more emphasis to achieve the sustainable business performance of the MSMEs sector in Oman. Therefore, this study will complement and add further contribution in the path of MSME development in Oman. The research will provide an insight to the academicians and other vested interested groups, assist Riyadah/SMEF/ Al Raffd to provide required assistance such as training programs to the MSMEs, open up the scope to develop the dynamic capabilities and organizational learning ability. Further, it will generate a guideline on how to develop each component of dynamic capabilities and organizational learning ability.